标题 | Tree Whoosh |
广告公司 | Lowe London |
广告战役 | Bio-power - Saab |
广告主 | Saab |
品牌 | Saab |
首次发布日期 | 2006 / 5 |
产品 | 95 Bio-Power Engine |
行业领域 | 轿车 |
哲学 | We produced an ad which when viewed from one angle demonstrated the engine's green credentials. Viewed another angle the ad talks about the engines increased performance. |
问题 | Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol. |
媒体类别 | 平面 |
市场 | 英国 |
创意总监 | Ed Morris |
美术指导 | Simon Morris |
插图画家 | Simon Morris |
客户总监 | Jo Austen-Olsen |
客户主管 | Simon Jarvis |
文案 | Patrick McClelland |