标题 | We Are Awake |
Brief | It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake. |
广告公司 |
Leo Burnett
|
广告战役 |
We Are Awake
|
广告主 |
McDonald's
|
品牌 |
McDonald's
|
Posted | 11月 2016 |
行业领域 | 餐馆与快餐
|
剧情简介 | Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb. |
问题
| The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours. |
媒体类别 |
电视
|
后期制作 |
MPC LDN
|
剪辑公司 |
The Assembly Rooms
|
创意总监 |
Adam Tucker
|
文案 |
Graham Lakeland
|
美术指导 |
Richard Robinson
|
制作公司 |
Tantrum Studio
|
导演 |
Jake Mavity
|
制作公司制片 |
Will Waters
|
广告公司制片 |
Michelle Hickey
|
摄影指导 |
Ben Fordesman
|
音乐公司 |
Leland
|
音频后期制作 |
Wave
|
剪辑师 |
Vid Price
|
客户经理 |
Simon Hewitt
|
客户经理 |
Beth Watts
|
客户经理 |
Vicki Sinclair
|
客户企划 |
Niall Moore
|