Adam Tucker
President, Ogilvy & Mather Advertising, NY at Ogilvy & Mather
New York, 美国
标题We Are Awake
BriefIt’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake.
广告公司
广告战役 We Are Awake
广告主 McDonald's
品牌 McDonald's
Posted11月 2016
行业领域 餐馆与快餐
剧情简介 Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb.
问题 The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours.
媒体类别 电视
后期制作
剪辑公司
创意总监
文案
美术指导 Richard Robinson
制作公司
导演
制作公司制片
广告公司制片
摄影指导
音乐公司
音频后期制作 Wave
剪辑师
客户经理
客户经理
客户经理
客户企划

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