| 标题 | Walter (Interactive) 1 |
| 广告公司 | DDB Argentina |
| 广告战役 | Walter (Interactive) 1 |
| 广告主 | Telefónica Móviles |
| 品牌 | Telefonica |
| Posted | 7月 2001 |
| 产品 | Speedy |
| 行业领域 | 电信服务 |
| 剧情简介 | The following is the first interactive commercial of advertising history in Argentina. It was aired in two different channels at the same time. Three parts of the commercial are the same for both channels, and three present alternative situations. The audience had to choose which option they want to watch. By switching from one channel to the other, when instructed, people could see the option of the story they liked best. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 阿根廷 |
| 创意总监 | Rodrigo Reyes |
| 文案 | Rodrigo Reyes |
| 客户总监 | Diego Blanco |
| 战略企划 | Florencia Trigo |
| 媒介总监 | Horacio Castelli |
| 文案 | Gastón Bigio |
| 广告公司制片 | Matías Iturrioz |
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