| 标题 | SantinoSafetySystem - #DontTextandDrive |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | Santino Safety System |
| 广告主 | Groupama |
| 品牌 | Santino Safety System |
| 首次发布日期 | 2016 / 10 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | The idea starts from a local custom: Italians have always appealed Santini (religious icons on the car dashboard) to feel safe at the wheel. But today, it seems like there’s no Saint able to save them from the temptation of reading a smartphone notification, and texting while driving has become the first cause of car accidents. We’ve created a new Santino that protects Italian drivers for real: Santino Safety System, the first Santino that, thanks to NFC technology, can dialogue with the driver’s smartphone, blocking incoming notifications and answering in his or her place to chat and SMS. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Agostino Toscana |
| 创意总监 | Alessandro Orlandi |
| 创意总监 | Manuel Musilli |
| 美术指导 | Alessio Bianconi |
| 文案 | Alice Scornajenghi |
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