| 标题 | Turn up my voice |
| 标题 (原始语言) | #DammiPiùVoce |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | Turn up my voice |
| 广告主 | CoorDown |
| 品牌 | Coordown |
| 首次发布日期 | 2013 / 3 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Sara asked Fiorello, Andrea asked Sharon Stone...why not dream? The goal is to reach March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. You can follow the campaign on twitter.com/coordown and facebook.com/coordown. |
| 问题 | In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers. With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. |
| 媒体类别 | 互动 |
| 执行创意总监 | Agostino Toscana |
| 创意总监 | Agostino Toscana |
| 创意总监 | Alessandro Orlandi |
| 创意总监 | Luca Lorenzini |
| 文案 | Luca Lorenzini |
| 创意总监 | Luca Pannese |
| 美术指导 | Luca Pannese |
| 客户经理 | Ilaria Lorenzetti |
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