|广告公司||Goodby Silverstein & Partners|
|广告战役||Are You My Grandma?|
|剧情简介|| “Are you my Grandma?” |
That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel.
After 100 years of making cookies, we thought it was high time they did.
In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.
|Flame Artist||Austin Hickman-Fain|
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