Kevin Byrne
执行制片 at Hungry Man
San Francisco, 美国
标题Park
广告公司
广告战役 Are You My Grandma?
广告主 Frito-Lay, Inc.
品牌 Grandma's Cookies
首次发布日期
行业领域 饼干,面包,燕麦饼
剧情简介 “Are you my Grandma?” 

That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel. 

After 100 years of making cookies, we thought it was high time they did.

In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.
媒体类别 电视
长度
Chairman
Chairman
执行创意总监
创意总监
美术指导
文案
执行制片
制作公司制片
客户总监
客户总监
客户经理
客户经理
Strategist
制作公司
导演
执行制片
执行制片
制作公司制片
剪辑公司 HutchCo
剪辑师
剪辑师
执行制片
电影电视 HutchCo
Colorist
特效 HutchCo
Flame Artist
音乐作曲家
音乐作曲家
音效设计公司
音效设计公司
制作公司制片

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