标题 | Park |
广告公司 | Goodby Silverstein & Partners |
广告战役 | Are You My Grandma? |
广告主 | Frito Lay |
品牌 | Grandma's Cookies |
首次发布日期 | 2016 / 4 |
行业领域 | 饼干,面包,燕麦饼 |
剧情简介 | “Are you my Grandma?” That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel. After 100 years of making cookies, we thought it was high time they did. In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise. |
媒体类别 | 电视 |
长度 | |
Chairman | Jeff Goodby |
Chairman | Rich Silverstein |
执行创意总监 | Margaret Johnson |
创意总监 | Jon Wolanske |
美术指导 | Sean Farrell |
文案 | Colin Nissan |
执行制片 | Hilary Coate |
制作公司制片 | Conor Duignan |
客户总监 | Brian McPherson |
客户总监 | Meredith Williams |
客户经理 | Lisa Kourakos |
客户经理 | Levi Russell |
Strategist | Ralph Paone |
制作公司 | Hungry Man |
导演 | Dave Laden |
执行制片 | Kevin Byrne |
执行制片 | Dan Duffy |
制作公司制片 | Caleb Dewart |
剪辑公司 | HutchCo |
剪辑师 | Jimmy Hutchins |
剪辑师 | Patrick O |
执行制片 | Jane Hutchins |
电影电视 | HutchCo |
Colorist | Jonny McPheeters |
特效 | HutchCo |
Flame Artist | Austin Hickman-Fain |
音乐作曲家 | Derek Feichter |
音乐作曲家 | Brandon Feichter |
音效设计公司 | One Union |
音效设计公司 | Eben Carr |
制作公司制片 | Lauren Mask |