| 标题 | Switcheroo |
| 广告公司 | BBDO New York |
| 广告战役 | Twitch |
| 广告主 | Mars, Inc. |
| 品牌 | Snickers |
| 首次发布日期 | 2015 / 11 |
| 行业领域 | 糖果棒 |
| 剧情简介 | Twitch is a great site where gamers broadcast themselves playing video games live. It’s a pretty ad-hostile environment. For Snickers, a top gamer agreed to deliberately make mistakes. Then, suddenly, the slim young guy transformed a fat old hippie with a beard. The viewers were aghast – until he ate a Snickers and went back to normal. Because, of course, you’re not you when you’re hungry. Even ad-allergic gamers loved the live stunt. |
| 媒体类别 | Branded Content |
| 长度 | |
| 首席创意官 | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Peter Kain |
| 执行创意总监 | Gianfranco Arena |
| 执行创意总监 | Tom Markham |
| 创意总监 | Danny Adrain |
| 联合创意总监 | Roberto Danino |
| 文案 | Roberto Danino |
| 美术指导 | Danny Adrain |
| 美术指导 | Sei Rey Ho |
| 广告公司制片 | David Rolfe |
| 执行制片 | Amy Wertheimer |
| 广告公司制片 | Michael Gentile |
| 客户主管 | Kirsten Flanik |
| 客户主管 | Susannah Keller |
| 客户主管 | Joshua Steinman |
| 客户主管 | Tani Corbacho |
| 客户主管 | Jocelyn Choi |
| 客户企划 | Annemarie Norris |
| 客户企划 | Alaina Crystal |
| 客户企划 | Sean Stogner |
| 制作公司 | The Kitchen |
| 执行制片 | Renee Haar |
| Line Producer | Jonathan Hsu |
| 导演 | Law Chen |
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