David Rolfe
Head of Integrated Production at MJZ
New York, 美国
标题Loren Mitchell Story
广告公司
广告战役 Storytellers
广告主 American Red Cross
品牌 American Red Cross
首次发布日期 2012 / 5
行业领域 机构/公益组织/非盈利组织
广告口号 In May 2012, hundreds of cameras were sent to people helped by the American Red Cross. These are the stories they sent back. This is the story of the American Red Cross.
剧情简介 Superstorm Sandy helped highlight how the American Red Cross provides disaster relief to people in need. But the Red Cross and its army of volunteers are actually, quietly, active every day, doing much much more than just disaster relief: from saving lives through blood donations, to teaching CPR skills, comforting families living through house fires or floods, and bringing military families back together when they need it most. And they’ve been doing this for more than 130 years. And who better to tell this story than the families themselves – people whom the Red Cross has helped, and who passionately want to give back. Which is exactly what the American Red Cross “Stories Project” is all about. We sent people a simple kit with a camera, and some tips for how best to depict their story. In fact, in the true spirit of giving, the cameras were provided at cost by Sony; and shipping services were donated by FedEx. What we found was extraordinary: people bravely opened their hearts, sharing stories that are inspiring, tragic, uplifting and unbelievable… more than two dozen stories to date and counting, from 23 states, over 250 hours of filming and a year in the making. With no director. And no script. You have to see it to believe it. 
媒体类别 平面
更多信息 http://www.redcross.org/stories
首席创意官
创意总监
文案
文案
美术指导
Director of Integrated Production
Producer
Producer
Producer
设计师
设计师
音乐、广播及音效设计
制作公司
执行制片
执行制片
Content Consultant
音乐、广播及音效设计
剪辑公司
剪辑师
剪辑师

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