Chris Hooper
Director at Bob Industries
Santa Monica, 美国
标题Cupcake
广告公司
广告战役 Cupcake
广告主 Kellogg Company
品牌 Kellogg's
首次发布日期
产品 Fiber Plus
行业领域 米饭、面食、脱水蔬菜和谷类食品
广告口号 Taste the Plus
哲学 On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally.
So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win!
This spot was filmed at the Perfect Circle Cupcakery in Orange, California. 
媒体类别 电视
摄影指导
音乐公司
剪辑师
剪辑公司
特效
导演
制作公司 Uber Content
制片
执行制片
文案
美术指导
创意总监
执行创意总监
Creative / Art Direction

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