|广告公司||Leo Burnett Chicago|
|广告口号||Taste the Plus|
|哲学|| On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally.|
So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win!
This spot was filmed at the Perfect Circle Cupcakery in Orange, California.
|剪辑公司||The Whitehouse London|
|Creative / Art Direction||Susan Credle|
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