Chris Hooper
Director at Bob Industries
Santa Monica, 美国
标题Shelby Queen
广告公司
广告战役 Audition - CMAB Milk
广告主 California Milk Processor Board
品牌 Real California Milk
首次发布日期
行业领域 牛奶和奶制品
广告口号 VOTE AT RealCaliforniaMilk.com
剧情简介 It's no secret that great milk comes from Happy Cows, and Happy Cows come from California. Cows from around the country and the globe have caught on and will have the chance to audition to become the next California Happy Cow, joining the ranks of Diane, Janice and Sadie. Thanks to the latest advertising campaign from the California Milk Advisory Board (CMAB) and Deutsch LA, consumers can cast their votes online for the cow they deem most worthy of the illustrious Happy Cow title.
哲学 For the first time in Happy Cows history, consumers can interact with the campaign and vote online for their favorite cow character at RealCaliforniaMilk.com. The voting function on the Web site will be live from October 13, 2008 to September 30, 2009, and the aspiring Happy Cow with the most votes will be revealed to viewers online in October 2009.
问题 "It just seemed like the next logical step in a totally illogical world. If the cows are happier in California, then it just seemed to make sense that cows from everywhere else be clamoring to come here," Said Eric Hirshberg, President, Chief Creative Officer. "The reality show audition tape format is something everyone can relate to. From American Idol to online dating services, people are used to seeing other people pitch themselves like this. Why would our fictitious bovine friends be any different?"
媒体类别 电视
长度
市场 美国
制作公司
音效设计公司
首席创意官
导演
剪辑公司 Chrome
后期制作 The Syndicate
动画
动画
音效设计公司
音频工程师
Location of Shoot
Colorist
制作公司制片
Managing Director
Artist
剪辑师
执行制片
Line Producer
Production Supervisor
制作公司
执行制片
制作公司制片
Production Supervisor
文案
美术指导
广告公司执行制片
广告公司制片
集团创意总监
集团创意总监
Director of Integrated Production

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