| 标题 | Cupcake |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | Cupcake |
| 广告主 | Kellogg's |
| 品牌 | Kellogg's |
| 首次发布日期 | 2011 / 8 |
| 产品 | Fiber Plus |
| 行业领域 | 米饭、面食、脱水蔬菜和谷类食品 |
| 广告口号 | Taste the Plus |
| 哲学 | On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally. So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win! This spot was filmed at the Perfect Circle Cupcakery in Orange, California. |
| 媒体类别 | 电视 |
| 摄影指导 | Mark Plummer |
| 音乐公司 | Comma Music |
| 剪辑师 | Carlos Lowenstein |
| 剪辑公司 | The Whitehouse London |
| 特效 | Filmworkers Club |
| 导演 | Chris Hooper |
| 制作公司 | Uber Content |
| 制片 | Juan Woodbury |
| 执行制片 | Tony Wallace |
| 文案 | Jimmy Pardi |
| 美术指导 | Brad Hall |
| 创意总监 | Derek Sherman |
| 执行创意总监 | Bob Drevney |
| Creative / Art Direction | Susan Credle |
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