Société Générale - "AmouRugby"

FRED & FARID

FRED & FARID Global

9111

品牌: Société Générale
国家: 法国

广告主: Boursorama

标题	AmouRugby
广告公司	FRED & FARID
广告战役	Love Of Rugby
广告主	Boursorama
品牌	Société Générale
Posted	11月 2012
行业领域	企业传播
剧情简介	French rugby players are more than athletes. They're national heroes contributing to a legendary story of abnegation, sacrifice and honour. That's why when SG, the leading French bank, celebrated their 25 years of rugby sponsorship, they asked us to do something that would fuel this legend. Our strategy was simple: tap into rugby fans' wildest fantasies to bring them a gift they won't forget. First, we gathered the most iconic French rugby players of the last 25 years for a historical photo shoot. But then we did something fans wouldn't even dare to imagine. We invited them to spend a few seconds with this fantasy team, in the sacred intimacy of a locker room. Of course, we couldn't bring them physically in, so we designed a technological shortcut. By simply scanning our print ads with their smartphones, fans would immediately be transported in the locker room, and able to navigate around as if they were holding the camera themselves. This first video-augmented photography allowed everyone to get a closer look at their idol - and live a little bit of the legend themselves - courtesy of the most dedicated rugby fan of all: Societe Generale. Fans loved it and talked about it so much that it made us wonder: who says fantasies are not meant to be acted on?
媒体类别	互动
制作	unit9
Art Buyer	Carmela Guiragossian
客户经理	Pierre Guengant
客户经理	Aurélie Sandler
客户经理	Emmanuel Ferry
客户主管	Raphael Niemi
客户主管	Mathilde Bourla
客户主管	Nicolas Mathias
客户主管	Alain Cazes
美术指导	Romain Lehur
美术指导	Laurent Toth
美术指导	Pauline Soler
美术指导	Pierrick Jegou
文案	Pierrick Jegou
创意总监	Farid Mokart