| 标题 | Butterflies |
| 广告公司 | FCB London |
| 广告战役 | Butterflies |
| 广告主 | BMW |
| 品牌 | BMW i8 Roadster |
| 首次发布日期 | 2018 / 7 |
| 行业领域 | 轿车 |
| 哲学 | FCB Inferno created a 30” spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line ‘floats like a butterfly…’. |
| 问题 | To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang. As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Owen Lee |
| 文案 | Matthew Skolar |
| 美术指导 | Eoghain Clarke |
| Head Of Planning | Ben Jaffé |
| Managing Partner | Katy Wright |
| Business Director | Helena Georghiou |
| 客户经理 | Fran Ede |
| Agency TV Producer | Kate Mahoney |
| Head of Broadcast Production | Jason Ayers |
| 导演 | Andrew Proctor |
| 制作公司 | The Mill LA |
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