Carlo Cavallone
Executive Creative Director - Partner at 72andSunny
Amsterdam, 荷兰
标题Open Like Never Before
广告公司
广告战役 Open Like Never Before
广告主 Coca-Cola Company
品牌 46664/Coca-Cola
首次发布日期 2020 / 7
行业领域 软饮料,奎宁水
剧情简介 After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries.
媒体类别 电视
长度
Audio Post
Marketing Director
执行创意总监
Deputy Executive Creative Director
创意总监
设计师
设计师
文案
Strategy Director
Strategy Director
Strategist
Group Brand Director
Brand Director
Brand Manager
Brand Coordinator
广告公司执行制片
TV FILM PRODUCER
广告公司制片
Business Affairs Director
制作公司
导演
导演
导演
摄影指导
摄影指导
摄影指导
制作公司制片
制作公司制片
制作经理
剪辑公司
剪辑师
剪辑师
Sound Designer
Sound MIXER
Sound Designer
Mixer
后期制作

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