Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, 法国
标题Immaturity 1
广告公司
广告战役 Honda Monkey
广告主 Honda Motor Co., Ltd.
品牌 Honda Monkey
首次发布日期
行业领域 汽车
剧情简介 Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”.
媒体类别 户外广告
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