Jon Lavin

Jon Lavin

CCO at Madrid Content School
Madrid Area, Spain, 西班牙

概要

With a degree in Advertising and PR, Jon has worked as a creative in top-tier agencies for almost 25 years.

He began his career as a copywriter at Bassat Ogilvy and later was Creative Director at Contrapunto BBDO and DDB Madrid; Executive Creative Director of Villar-Rosàs Madrid; Global Creative Director at The Cyranos/McCann and, from 2012 to 2019, Executive Creative Director at McCann.

His strategic vision has helped him build some of the most relevant brands in Spain, such as Canal+, Smart, Mercedes Benz, Nike, Amnesty International, Estrella Damm, Pepsi, Coca-Cola, Movistar, Repsol, IKEA, Twitter, Playstation, Burger King, Campofrío, etc.

He has more than 250 awards - including 25 Cannes lions, several of them gold - at national and international festivals, and in 2023 he was named the professional with the most Golds in the history of the Spanish Creative Club, where he was also a member of the Board of Directors. In 2023 he also received the Lifetime Achievement Award from the Camilo José Cela University. In addition, he has been a judge at almost all festivals.

In 2020, together with film director Daniel Sánchez Arévalo, he founded Bijoux Content, a creative production company specializing in branded content where he holds the position of General Creative Director of Content. Here he carries out projects such as the multi-award-winning “Unboxing de Ibai”, for Netflix and Playstation.

In addition to all this, he has been an Associate Professor at different universities such as the Complutense University of Madrid (UCM), Nebrija University, and the Instituto de Empresa (IE). He combines it all with his work as founder and director of Madrid Content School, the first Spanish-speaking school specialized in Branded Content, and Madrid Content Studio.

In September 2023 he was chosen as one of “The 100 Top Creatives in Business” by Forbes magazine.



Positions

Executive Creative Director
Madrid, 西班牙
November 2012 - Present (11年4个月)
CLIENTS: Campofrío (meats), Coca-Cola, Fanta, Acciona (renewable energy), Movistar (telecoms), Repsol (oil & gas), Ikea…
Global Creative Director
Barcelona, 西班牙
August 2012 - November 2012 (3个月)
With Leandro Raposo and Pablo Colonnese.CLIENTS: International projects for clients such as Coca-Cola, etc.
Executive Creative Director & Partner at Villar-Rosàs Madrid
Madrid, 西班牙
January 2011 - August 2012 (1年7个月)
As founder and leader of Villar-Rosàs Madrid, my work was to create the team (creatives, accounts, etc. ) in addition to leading all strategic and creative work of the agency.CLIENTS: Nike, Pepsico (KAS soft drinks), Veri Water, La Gula del Norte (fish), Estrella de Levante (lager)...
4154 Sebastian

Sebastian

品牌:
Nike
广告公司:
VillarRosàs
4378 Raimon

Raimon

品牌:
Nike
广告公司:
VillarRosàs
4183 Mariña

Mariña

品牌:
Nike
广告公司:
VillarRosàs
4585 Marcos

Marcos

品牌:
Nike
广告公司:
VillarRosàs
3928 Lara

Lara

品牌:
Nike
广告公司:
VillarRosàs
4111 Bel

Bel

品牌:
Nike
广告公司:
VillarRosàs
4885 In & Out Plan

In & Out Plan

品牌:
Honda
广告公司:
VillarRosàs
Creative Director
McCann Erickson
西班牙
January 2009 - January 2011 (2年)
Partnered with Pablo Colonnese, McCann's Executive Creative DirectorCLIENTS: Coca-Cola, Fanta, Movistar, Repsol, Estudiantes (Madrid basketball team), Campofrío...
Creative Director
Madrid, 西班牙
2008 - 2009 (1年)

CLIENTS: Mercedes Benz, Dodge, Save the Children, Groupama (insurance), Banco Gallego (bank), Canal de Isabel II (Madrid water supplier)...

Leading 12 creatives.
Creative Director
Madrid, 西班牙
2007 - 2008 (1年)
CLIENTS: Telefónica, Osborne (distilery), Hasbro (toys)...

Succesfull Pitches: Telefónica, Vanity Fair (fashion magazine), Seagram´s Gin...
Creative Director
Madrid, 西班牙
2003 - 2007 (4年)
CLIENTS: Digital+ (TV platform), Canal+, Chrysler, JC Decaux (outdoor advertiser), Smart, Mercedes Benz, Amnesty International, Save the Children, Madrid Metro, Groupama (insurance)...

Succesfull Pitches: Digital+ (client retained), Don Q (rum), Licor 43 (spirit), Showtime (Dubai TV channel), Jazztel (telecom)...

Leading 10 creatives.
Copywriter
Ogilvy Publicidad
Madrid, 西班牙
1999 - 2003 (4年)
CLIENTS: Ford, Telefónica, Tierra de Hombres (charity), Valor chocolate...

Succesfull Pitches: Ford european campaign, Telefónica campaign, Valor chocolate...

Education

Doctorado (PhD)

1998 - 1999 (1年)

Licenciatura / Degree

1994 - 1998 (4年)

Diploma

1992 - 1994 (2年)

Other professional activities

PHNX 2024

Awards Jury Member

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