| 标题 | Road |
| 广告公司 | FCB London |
| 广告战役 | Road |
| 广告主 | BMW |
| 品牌 | BMW |
| Posted | 9月 2017 |
| 行业领域 | 轿车 |
| 广告口号 | A car that calls for help when you can't. |
| 剧情简介 | By flipping an image of a road through 90°, we stopped our readers in their tracks, putting them in the driver’s seat of a car that lies on its side after a crash. |
| 媒体类别 | 平面 |
| 美术指导 | Neil Durber |
| 首席创意官 | Owen Lee |
| 首席创意官 | Al Young |
| 文案 | Nick O'Bryan-Tear |
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- 品牌:
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- 广告公司:
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- 广告公司:
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- 广告公司:
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- 品牌:
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- 广告公司:
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- 品牌:
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- 广告公司:
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