Jean-Paul Brunier
CEO at Leo Burnett
Saint Denis, 法国
标题Cartoon Eyed Twingo
广告公司
广告战役 New Twingo 99% Different - Renault
广告主 Renault
品牌 Renault Twingo
Posted6月 2007
产品 Twingo
行业领域 轿车
剧情简介 Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space.
剧情简介 (原始语言) Le test d'agilité est donc mené autour de 2 cones
哲学 The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious"
问题 The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men.
媒体类别 平面
市场 Europe
客户主任
客户主任
客户主任
客户主任
执行创意总监
创意总监
客户经理
客户经理
客户经理
客户经理
International Coordination
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美术指导
美术指导
Art Buyer
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