| 标题 | Wyndham Rewards |
| 广告公司 | People Ideas & Culture |
| 广告战役 | Wyndham Rewards |
| 广告主 | Wyndham Worldwide Corporation |
| 品牌 | Wyndham Rewards |
| 首次发布日期 | 2015 / 5 |
| 行业领域 | 酒店、住宿 |
| 广告口号 | You've Earned This |
| 剧情简介 | THE CHALLENGE How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? THE BELIEF After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve. THE IDEA Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | https://www.wyndhamrewards.com/trec/consumer/home.action |
| 制作公司 | CY&N by PI&C |
| 执行创意总监 | Domenico Vitale |
| 执行创意总监 | Doug Raboy |
| 美术指导 | Carter Storozynski |
| 美术指导 | Emilie Olsson |
| 美术指导 | Clara Calvo-Sotelo |
| 美术指导 | Francois Nguyen |
| 美术指导 | Stefania Sessa |
| 文案 | Michael Ludwig |
| 文案 | Katie Redmond |
| 文案 | Mara Miculescu |
| 文案 | Ciaran Murphy |
| 导演 | Jill Greenberg |
| 导演 | Mike Maguire |
| 摄影指导 | Daniel Landi |
| Wardrobe / Stylist | Mr. Gammon |
| 制片 | Fanny Vasseur |
| 执行制片 | Mike Paletta |
| 客户经理 | Vanessa Zanchi |
| 剪辑师 | Travis Gorzelsky |
| Strategy Director | Enrico Gatti |
| 项目经理 | Melissa Cordaro |
| Associate Producer | Will Utley |
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