标题 | Wyndham Rewards - 30" TVCs |
广告公司 | People Ideas & Culture |
广告战役 | Wyndham Rewards |
广告主 | Wyndham Worldwide Corporation |
品牌 | Wyndham Rewards |
首次发布日期 | 2015 |
广告口号 | You've earned this |
剧情简介 | Using a magic third-party device to help Wyndham Hotel Group introduce the most accessible loyalty program in the world. |
哲学 | The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now. |
问题 | People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points. The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners. |
结果 | |
媒体类别 | 电视 |
长度 | |
更多信息 | www.wyndhamrewards.com/ |
制作公司 | CY&N by PI&C |
执行创意总监 | Domenico Vitale |
执行创意总监 | Doug Raboy |
美术指导 | Stefania Sessa |
美术指导 | Clara Calvo-Sotelo |
美术指导 | Francois Nguyen |
文案 | Ciaran Murphy |
文案 | Katie Redmond |
文案 | Mara Miculescu |
文案 | Michael Ludwig |
导演 | Mike Maguire |
Wardrobe / Stylist | Mr. Gammon |
制片 | Fanny Vasseur |
执行制片 | Mike Paletta |
客户经理 | Vanessa Zanchi |
剪辑师 | Travis Gorzelsky |
Strategy Director | Enrico Gatti |
项目经理 | Melissa Cordaro |
Associate Producer | Will Utley |
美术指导 | Emilie Olsson |
摄影指导 | Daniel Landi |
美术指导 | Carter Storozynski |