Charles Guillemant
Directeur Artistique at Publicis Conseil, Paris
Paris, 法国
标题Shape
标题 (原始语言)Forme (anglais)
广告公司
广告战役 Unforgettable
广告主 Renault
品牌 Renault
首次发布日期 2012 / 9
产品 Clio4
行业领域 轿车
剧情简介 Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. Without breaking with its foundations, the New Renault Clio represents a true revival which will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full of sensuality that will leave no one indifferent. To promote the launch of the New Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. Naturally, this launch campaign will capitalize on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’.
媒体类别 平面
客户经理
客户经理
客户经理
客户经理
客户经理
客户经理
客户经理 Patrick Lara
执行创意总监
广告经理
广告经理
广告经理
广告经理
广告经理
美术指导
文案
制作公司
导演
Print Producer
Print Producer

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