| 标题 | Kids Dreams |
| 广告公司 | Grabarz & Partner |
| 广告战役 | Kids' Dreams |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2017 / 12 |
| 行业领域 | 轿车 |
| 剧情简介 | We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids. Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams. |
| 剧情简介 (原始语言) | Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety. |
| 媒体类别 | Web Film |
| 长度 | |
| 剪辑公司 | Trim Editing |
| 首席创意官 | Ralf Heuel |
| Managing Partner | Reinhard Patzschke |
| 集团创意总监 | Tobias Ahrens |
| 创意总监 | Matthias Preuß |
| 创意总监 | Jakob Eckstein |
| 客户经理 | Angela Jäger |
| 客户经理 | Jan Isterling |
| Creative Strategy | Oliver Waldmann |
| 制作公司 | Anorak Oslo |
| 导演 | Sebastian Strasser |
| 摄影指导 | Jeremy Rouse |
| 音频后期制作 | Studio Funk |
| Sound Engineer | Christoph Weische |
| 电影电视 | The Mill London |
| 剪辑师 | Yvonne Stroemer |
| 剪辑师 | Paul Hardcastle |
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