| 标题 | Gore / Hillary |
| 广告公司 | Brand Architecture International New York |
| 广告战役 | Gore / Hillary |
| 广告主 | The Economist |
| 品牌 | The Economist |
| Posted | 2月 2001 |
| 产品 | Magazine |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | Even after 156 years of publishing one of the world's most influential journals, The Economist finds itslef misunderstood in North America. Thought of as a daunting and dull periodical for economists and acturials, it was our challenge not only to raise awareness, but to inspire people to reconsider their perceptions of the magazine. |
| 媒体类别 | 平面 |
| 市场 | 美国 |
| 创意总监 | Marty Weiss |
| 文案 | Rick Condos |
| 演员/名人 | Al Gore |
| 演员/名人 | Hillary Rodham Clinton |