标题 | We Could |
广告公司 | Leo Burnett |
广告战役 | We Could |
广告主 | McDonald's |
品牌 | McCafe |
首次发布日期 | 2019 / 3 |
行业领域 | 餐馆与快餐 |
剧情简介 | The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’. |
媒体类别 | 电视 |
长度 | |
音频后期制作 | 750mph |
后期制作 | Framestore |
首席创意官 | Chaka Sobhani |
创意总监 | Peter Heyes |
Senior Creative | Andrew Long |
Senior Creative | James Millers |
Agency TV Producer | Bruce Macrae |
Head Of Planning | Max Keane |
Senior Planner | Adriana Ferran |
Group Project Director | Jamie Teale |
项目经理 | Sian Collister |
Client Services Director | Victoria Reiz |
Business Director | Kate Tweed |
客户总监 | Jassmine Wixon |
Senior Account Manager | Felicity Davies |
客户经理 | Kate Aspinall |
客户主管 | Gabriella Kaas |
Marketing Director | Michelle Graham-Clare |
Marketing Manager | Tom O’Neill |
Brand Manager | Jodie White |
Assistant Campaign Manager | Harry McLean |
文案 | Andrew Long |
美术指导 | James Millers |
Planner/CSU Director | Adriana Ferran |
媒介公司 | OMD EMEA HQ |
Executive Business Director | Jo Butler |
Associate Director | Lucy Johnson |
Communications Planning Manager | Jamie Graham |
Strategy Director | Julia Smith |
Connections Planning Manager | Anna Martorana |
Digital Connections Planning Associate Director | Tom Kirkham |
Investment Associate Director | Alex Neary |
制作公司 | Academy Films |
导演 | Us |