| 标题 | EQT Ventures Logotype - The power Q |
| Brief | The world of equity funds and banks is a very conservative and corporate space. So the goal was to develop an identity that could stick out from all the greyness and pinstripes – something that could capture the same amount of energy and creativity as the startups EQT finances.The design concept is based on letting the Q from the logotype become a power button, symbolising what happens when EQT Ventures gets involved. |
| 广告公司 | Bold Scandinavia |
| 广告战役 | EQT Ventures Logotype - The power Q |
| 广告主 | EQT Ventures |
| 品牌 | EQT Ventures |
| Posted | 11月 2017 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | The world of equity funds and banks is a very conservative and corporate space. So we developed an identity that could stick out from all the greyness and pinstripes – something that could capture the same amount of energy and creativity as the startups they finance. The design concept is based on letting the Q from the logotype become a power button, symbolising what happens when EQT Ventures gets involved. That´s when the journey begins. An important cornerstone of the new identity are the many uniquely designed power Q's in different styles that symbolise each new cooperation. |
| 问题 | EQT Ventures is a newly established private equity fund with a passion to develop start-ups. With an annual commitment of more than 566 million euros they are one of the largest in Europe. |
| CEO/Executive Producer | Carl-Fredrik af Sandeberg |
| 客户总监 | Carl-Fredrik af Sandeberg |
| 创意总监 | Oskar Lubeck |
| Design Director | Jesper Klarin |
| Designer/Art Director | Ami Izaki |
| 设计师 | Richard Feldeus |
| 设计师 | Magnus Lundgren |
| 广告公司制片 | Lova Henrikson |
| Brand Strategy Director | Jacob Weisbarth |
| Planner Director | Patrik Karlsson |