Martin Werner
Director at Bacon & CZAR
Copenhagen , 丹麦
标题Irresistibly pointless true view ads 3
广告公司
广告战役 Where Life Happens
广告主 IKEA
品牌 IKEA
首次发布日期 2016 / 9
行业领域 家用电器、家具及园艺工具
剧情简介 Ikea continues its "Where Life Happens" campaign, which aims to potray the reality of modern-day family life in Sweden, with a new spot focusing on adoption. The ad, the third in the series directed by Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment. Afterwards, they return to Sweden and he explores his room, kitted out with items including an Ikea wall lamp and toy storage test. It's a fairly straightforward story, but delicately told, and the result is very touching (even despite the fact that Ikea prices and product names start popping up during one of the spot's more emotional moments).
媒体类别 影视
长度
美术指导
美术指导
文案
文案
文案
创意总监
制作公司
导演
制片
广告公司制片
创意团队
创意团队
创意团队
创意团队
创意团队
Product Management

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