标题 | Developer PSA |
广告公司 | DDB Canada |
广告战役 | EmployAbility |
广告主 | Canadian National Institute for the Blind |
品牌 | CNIB |
Posted | 10月 2016 |
行业领域 | 疾病认知、救助机构 |
广告口号 | Have you ever wondered how you would do your job if you lost your sight? |
哲学 | The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one. Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less. |
媒体类别 | 影视 |
长度 | |
制作公司 | Untitled Films |
首席创意官 | Cosmo Campbell |
执行创意总监 | Dean Lee |
联合创意总监 | Daryl Gardiner |
文案 | Aisling Penco |
美术指导 | Kelsey Hughes |
广告公司制片 | Matthew Sy |
客户主管 | Elisabeth Blackburn |
项目经理 | Matthew Sy |
导演 | Aleysa Young |
摄影指导 | James Gardner |
Line Producer | Jason Friedman |
后期制作 | Cycle Media |
剪辑师 | Matthew Griffiths |
Online Editor | Peter Debay |