Daryl Gardiner
Art Director, Assitant Creative Director at DDB Canada
Toronto, 加拿大
标题Marriage
广告公司
广告战役 Big Sisters Recruitment Campaign
广告主 Big Brothers Big Sisters
品牌 Big Sisters of BC Lower Mainland
首次发布日期 2012 / 4
行业领域 机构/公益组织/非盈利组织
剧情简介 This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer.
To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think. 
媒体类别 电视
演员/名人
演员/名人
Casting
音频工程师
Sound Producer
音乐、广播及音效设计
Colorist
剪辑师
后期制作
Line Producer
Line Producer
摄影指导
导演
制作公司
客户主管
广告公司制片
美术指导
文案
美术指导
Copywriting
联合创意总监
创意总监
创意总监

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