标题 | Can't wait for the road |
标题 (原始语言) | Vivement la route (anglais) |
Brief | A family are driving to their vacation home in their new Citroen C4 Picasso. But when they arrive, everything goes wrong. The house they’ve rented is dilapidated. Rains starts pouring. The youngest kid has constant tantrums when he’s not being attacked by wasps or jellyfish. They seem to spend half their time in accident and emergency. And the bedroom is plagued by mosquitos. Finally they hit the road again in the Citroen. Now they’re all smiles. With this vehicle, the road is the best place to be. |
广告公司 | HUMANSEVEN |
广告战役 | Can't wait for the road |
广告主 | Citroën |
品牌 | Citroën C4 Picasso |
Posted | 11月 2016 |
行业领域 | 轿车 |
剧情简介 | The new Citroen C4 Picasso brings together the main ingredients taht form the brand's trademark : user-friendly, family-orienteted and modern. So many qualities packed into the one sole automobile results is an enjoyable experience for all its occupants. |
媒体类别 | 电视 |
执行创意总监 | Xavier Beauregard |
制作公司 | HENRY |
导演 | Bart Timmer |
后期制作 | Hercules HRCLS |
文案 | Vanina Guillier |
美术指导 | Florence Vignon |
Head of TV | Christopher Thiery |
Agency TV Producer | Julie Malet |