| 标题 | Yes, I smoke |
| 广告公司 | Jung von Matt/Elbe |
| 广告战役 | Smoking kids |
| 广告主 | Deutsche Kinderkrebsstiftung |
| 品牌 | Deutsche Kinderkrebsstiftung |
| 首次发布日期 | 2014 / 1 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Secondhand smoke is firsthand death. |
| 剧情简介 | The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour. |
| 媒体类别 | 平面 |
| 执行创意总监 | Dörte Spengler-Ahrens |
| 创意总监 | Felix Fenz |
| 美术指导 | Juliana Paracencio, Daniel Aykurt |
| 文案 | Sandra Eichner |
| 摄影师 | Achim Lippoth |
| Digital Retouch | Al Lapkovsky |
| 客户经理 | Natalie Martens: Seuetom Berhe |
| Art Buyer | Madeleine Von-Hohenthal |
| 客户主管 | Nic Heimann |
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