标题 | Online Street Musicians |
广告公司 | Jung von Matt AG |
广告战役 | Online Street Musicians |
广告主 | Red Cross |
品牌 | Deutsches Rotes Kreuz |
Posted | 11月 2012 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it. |
媒体类别 | 案例研究 |
集团创意总监 | Jan Rexhausen |
集团创意总监 | Dörte Spengler-Ahrens |
广告公司制片 | Laura Weber |
广告公司制片 | Martin Schön |
制作公司 | Markenfilm Crossing GmbH |
美术指导 | Eric van den Hoonard |
文案 | Christina Drescher |
文案 | Marc Freitag |
文案 | Andreas Hilbig |
创意总监 | Felix Fenz |