Dörte Spengler-Ahrens
Chief Creative Officer at Jung von Matt Elbe, Hamburg
Hamburg, 德国
标题Online Street Musicians
广告公司
广告战役 Online Street Musicians
广告主 Red Cross
品牌 Deutsches Rotes Kreuz
Posted11月 2012
行业领域 慈善机构、基金、志愿者
剧情简介 There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money.
To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it.
媒体类别 案例研究
集团创意总监
集团创意总监
广告公司制片
广告公司制片
制作公司
美术指导
文案
文案
文案
创意总监

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started