标题 | Goths |
广告公司 | BBH |
广告战役 | You, and only you |
广告主 | Experian |
品牌 | Experian |
首次发布日期 | 2019 / 10 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | Business case: Experian is a market leader in credit scores and reports, and they’ve helped millions of people access, understand and improve their score over the years. Experian wants to boost awareness that they directly help consumers find and apply for credit products more suited to them and improve their overall financial position. Brief: Get consumers to understand that Experian can help them find credit products that are suited to their specific needs. Strategy: Whilst other companies use some data to select the products that they present to potential consumers, the quality, range and experience of financial information that Experian use sets them apart. That means Experian aggregate the right data to provide a comprehensive view of the consumer. They then use their well-established relationships with credit providers to ensure they recommend the products that are right for that specific person - helping them to make better financial decisions. Creative Idea: Other companies offer similar people similar deals. But as Experian has the relevant insights, with most successful lending decisions being made using Experian financial data, they can provide deals that are right for you, and only you. We bring this to life by focusing on large groups of people who all appear very similar because they all belong to the same ‘tribe’. However, as a VO reveals more and more distinguishing criteria, the tribe dwindles until we arrive at the one individual we’ve been looking for. |
媒体类别 | 电视 |
长度 | |
制作公司 | Outsider |
Marketing Director | Louise Nickson |
Senior Marketing Manager | Jack Jones |
创意团队 | Andrew Stone |
创意团队 | Adrian Thomas |
创意总监 | Nick Kidney |
创意总监 | Kevin Stark |
Strategist | John Harrison |
Strategist | Frankie Everson |
Strategist | Saskia Jones |
Strategic Business Lead | Harriet Grange |
客户总监 | Nick O'Donnell |
客户经理 | Marina Atanassova |
制片 | Jemima Bowers |
Assistant Producer | Michelle Hagan |
制作公司制片 | John Madsen |
摄影指导 | Stephen Keith Roach |
后期制作 | Sheamus O'Kane @ The Mill |
剪辑师 | Ed Cheeseman |
剪辑师 | Joe Guest |
剪辑公司 | Final Cut New York |
Lead Music Supervisor | Adam Smythe |
Black Sheep Studios | |
媒介公司 | Remind-PHD |
音效 | String & Tins |