To encourage people to protect our oceans and highlight that 'the oceans produce 50% of our oxygen" we matched the movements of the tides with the sound of human breathing
哲学
Match the movements of the tides with the sound of human breathing to highlight that the oceans produce 50% of our oxygen, and that they are a living thing that keeps us and our planet alive. The message concludes with a link to a Greenpeace site to recruit "Ocean Defenders".
问题
Breif: Communicate that "half the oxygen we need to breathe comes from our oceans" and encourage people to protect our oceans by signing up to become and "Ocean Defender"
结果
125,000 new ocean Defenders. Multiple unsolicited posts on Youtube and other blogs allowing campaign to create its own reach.