| 标题 | Resignation Letter |
| 广告公司 | Publicis Mojo Auckland |
| 广告战役 | Resignation Letter |
| 广告主 | Hewlett-Packard |
| 品牌 | Hewlett-Packard |
| Posted | 6月 2005 |
| 产品 | Photocopiers |
| 行业领域 | 打印机与扫描仪 |
| 哲学 | The execution was faxed to businesses on Hewlett Packard's database and was intended to read like a furiously written letter of resignation from the recipient's printer - where faxes are usually received these days. |
| 问题 | Hewlett Packard wanted a campaign to publicise their annual "Crazy Day Sale". Our central idea/tag-line was: "Replace your technology before it quits." |
| 结果 | All stock for the Crazy Day deals sold out before lunch time. Followed by complaints about limited quantities, which ultimately demonstrated the success of the campaign, having sold out of the entire stock of product. |
| 媒体类别 | Direct Marketing |
| 市场 | 新西兰 |
| 美术指导 | Josh Moore |
| 文案 | Seymour Pope |
| 创意总监 | Nick Worthington |
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