| 标题 | In Real Life |
| 广告公司 | BBDO New York |
| 广告战役 | In Real Life |
| 广告主 | Monica Lewinsky / Anti-Bullying |
| 品牌 | Monica Lewinsky / Anti-Bullying |
| Posted | 1月 2019 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion. |
| 媒体类别 | 案例研究 |
| Sound Company / Music Company | Human |
| 后期制作 | The Mill New York |
| 美术指导 | Bianca Guimaraes |
| 导演 | Win Bates |
| 联合创意总监 | Roberto Danino |
| 文案 | Roberto Danino |
| 联合创意总监 | Bianca Guimaraes |
| 首席创意官 | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Danilo Boer |
| 执行创意总监 | Marcos Kotlhar |
| Head of Integrated Production | David Rolfe |
| 执行制片 | Angela Narloch |
| Music Director | Rani Vaz |
| Planning Director | Christina Stoddard |
| Junior Brand Planner | Dexter Blumenthal |
| Engagement Planning Director | Yin Chung |
| Communication Planner | James Mullaly |
| Account Management | Steven Panariello |
| Account Management | Lindsey Cash |
| Account Management | Carrie White |
| Account Management | Nora Stanton |
| Influencer Manager | Lucy Bennett |
| 制作公司 | BBDO Studios |
| 执行制片 | Persis Koch |
| Studios Lead | Michael Gentile |
| Studios Lead | Michael Gentile |
| Studio Manager | AJ Rowe |
| 剪辑公司 | WORK Editorial NY |
| 剪辑师 | Adam Witten |
| Editorial Producer | Jamie Perritt |
| 音乐作曲家 | Andrew Bloch |
| Mix Company | Heard City |
| Mixer | Dan Flosdorf |
| Executive Producer, Mix | Gloria Pitagorsky |
| Executive Producer, Mix | James Dean Wells |
| Colorist | Fergus McCall |
| Color Producer | Luis Martin |
| 2D Assist | Kyle Zemborain |
| 3D Lead Artist | Corey Brown |
| PR Agency | Dini Von Mueffling Communications |
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