标题 | Did You Know |
广告公司 | BBDO San Francisco |
广告战役 | Did You Know |
广告主 | Mattel, Inc. |
品牌 | Barbie |
首次发布日期 | 2018 / 3 |
行业领域 | 玩具与游戏 |
哲学 | In honor of International Women’s Day, Barbie is introducing their “Shero” Collection of dolls on March 8. Likenesses include Nicola Adams, Bindi Irwin, Misty Copeland and Ibtihaj Mohammed. The spot highlights statistics for gender inequality in the workplace with a charming and persuasive delivery by a group of young girls despairing over a lack of female role models. |
媒体类别 | 影视 |
长度 | |
Chief Creative Officer | David Lubars |
执行创意总监 | Matt Miller |
执行创意总监 | Steve Rutter |
ACD | Christina Whalen |
ACD | Andrew Shaffer |
AD | Christina Whalen |
文案 | Andrew Shaffer |
文案 | Taylor Garrett |
美术指导 | Rachael Kelly |
Director Of Integrated Production | Louise Doherty |
Producer | Whitney Ferris |
剪辑师 | Andrea Macarthur |
Editorial Company | Lost Planet |
制作公司 | Slim |
Director | Karen Cunningham |
Executive Producer | Tom Weissferdt |