Cécile Lejeune

Cécile Lejeune

CEO at VMLYR
Paris, 法国

概要

Before joining La Young to become VMLY&R Paris, Cécile began her career at TBWA, working mainly on the Danone (Institut Danone) and France Telecom brands.
She then joined BBDP & Fils when the agency was set up in France, and was lucky enough to be involved from the outset in the development of a fledgling agency that grew from 8 to 80 people in 2 years.
Cécile then joined CML/BBDO, where she was in charge of international projects such as Pepsi Worldwide, Masterfoods Europe and Wrigleys Europe, managed from Paris and London.
To further strengthen her international experience, Cécile moved abroad to become General Manager of the BBDO agency in Turkey for two years. She had the good fortune to manage an agency of 150 passionate and enthusiastic people, making it one of the best in the country.
On her return to Paris, Cécile joined Publicis in 2007 as
Global Client Officer, managing global brands such as Orange, Coca-Cola, Carrefour, Heineken, St Gobain and Engie.
Cécile's objective has always been to develop the growth of the brands she has worked for, to increase their consistency on a global scale, to make them more accessible, more ambitious and, ultimately, more attractive.
In 2016 and 2017, Cécile was involved in the creation of VivaTech, which allowed her to be close to French technology and the world of start-ups.
Cécile has always been convinced that creativity and technology are the best way to create strong brands that generate growth.
That's why she now heads up the VMLY&R agency, whose positioning is to "create brand experiences connected to culture through creativity and tech".

58 FOR THEM 5

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FOR THEM
广告公司:
VML
62 FOR THEM 4

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广告公司:
VML
64 FOR THEM 3

FOR THEM 3

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广告公司:
VML
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广告公司:
VML
63 FOR THEM 1

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FOR THEM
广告公司:
VML
155 FOR THEM

FOR THEM

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FOR THEM
广告公司:
VML

Positions

CEO
VML
Levallois-Perret, 法国
January 2017 - Present (7年2个月)
73 FOR THEM 9

FOR THEM 9

品牌:
FOR THEM
广告公司:
VML
72 FOR THEM 8

FOR THEM 8

品牌:
FOR THEM
广告公司:
VML
64 FOR THEM 7

FOR THEM 7

品牌:
FOR THEM
广告公司:
VML
63 FOR THEM 6

FOR THEM 6

品牌:
FOR THEM
广告公司:
VML
58 FOR THEM 5

FOR THEM 5

品牌:
FOR THEM
广告公司:
VML
62 FOR THEM 4

FOR THEM 4

品牌:
FOR THEM
广告公司:
VML
64 FOR THEM 3

FOR THEM 3

品牌:
FOR THEM
广告公司:
VML
58 FOR THEM 2

FOR THEM 2

品牌:
FOR THEM
广告公司:
VML
63 FOR THEM 1

FOR THEM 1

品牌:
FOR THEM
广告公司:
VML
155 FOR THEM

FOR THEM

品牌:
FOR THEM
广告公司:
VML
Worldwide Account Director
Publicis Groupe
Paris, 法国
April 2007 - January 2017 (9年9个月)
Managing Director
Istanbul, 土尔其
2005 - 2007 (2年)
International Account Director
Boulogne Billancourt, 法国
1999 - 2005 (6年)
In charge of European communication of Pepsi's soft drinks, Mars' Snacks and Wrigleys' brands
23662 Poison

Poison

品牌:
Dior Parfums
广告公司:
CLM BBDO
11000 Rafting

Rafting

品牌:
Pepsi Max
广告公司:
CLM BBDO
8547 Horse

Horse

品牌:
Pepsi Max
广告公司:
CLM BBDO
Account Manager
Boulogne-Billancourt, 法国
1994 - 1998 (4年)

Education

1989 - 1994 (5年)

Other professional activities

PHNX 2022

Awards Jury Member

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