| 标题 | Street Sculptures |
| 广告公司 | DDB Canada |
| 广告战役 | Faceless Sculptures |
| 广告主 | First United |
| 品牌 | First United |
| 首次发布日期 | 2010 / 12 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | We wanted to highlight First United’s efforts to help people get off the streets. We placed life-size statues of homeless people on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. (These sculptures were based on the artwork of artist Mark Jenkins, who endorsed the project.) A cardboard sign reading, ‘Help get someone off the street,’ accompanied each sculpture. |
| 问题 | First United gives a lot more than food and shelter. They provide a sense of community for those living on the fringes of society. They offer counseling for people with mental and health issues. They provide a way for street people to connect with family, the government and financial institutions. They help people get into assisted housing programs, education programs and work opportunities. First United catches the people who fall through the cracks of society. |
| 媒体类别 | Ambient |
| 创意总监 | Cosmo Campbell |
| 创意总监 | Dean Lee |
| 创意总监 | Mark Jenkins |
| 文案 | Kevin Rathgeber |
| 文案 | James Chutter |
| 文案 | Cameron Reed |
| 美术指导 | Colin Hart |
| 文案 | Mark Jenkins |
| 客户经理 | Kaeda Cameron |
| 客户经理 | Karen Martin |
| 制片 | Scott Russell |
| Model Maker | Aaron Jordan |
| Artist | Mark Jenkins |
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