Nike - "Your Game Is Your Voice"

Wieden + Kennedy

Wieden + Kennedy Shanghai, 中国

4988

标题	Your Game Is Your Voice
广告公司	Wieden + Kennedy
广告战役	Your Game Is Your Voice
广告主	Nike
品牌	Nike
Posted	7月 2011
行业领域	运动服装
哲学	With the Asia Games in full swing during 2010, strict government regulations and non-sponsor status meant we needed a non-traditional approach to make some impact. Most brands focused on the athletes, we chose to focus on the kids of Guangzhou to deliver an inspirational brand message. Many local kids were no longer able to participate in sports as their city and many of its facilities were taken over by the games. Our goal was to shine a spotlight on the local kids, inspire them to do more sport, and celebrate their achievements.
结果	The court wrap execution provoked immediate response from residents and athletes alike. What followed was a storm of media attention, including a 3 minute news segment broadcast on several TV stations, in addition to stirring up thousands of views, posts, uploads and comments across social media channels including BBS forums, microblogs, and video channels.
媒体类别	Packaging, Branding & Design
制片	Jaslyn Loh
美术指导	Andrew Wilcox
执行创意总监	Nick Cohen
创意总监	Conan Wang
设计师	Howl Lee
文案	Thomas Tsang
客户主管	Jason Wang
客户经理	Gavin Lum