标题 | The Morningmorphosis - Sarah |
广告公司 | Ogilvy Worldwide |
广告战役 | The Morningmorphosis |
广告主 | IKEA |
品牌 | IKEA |
首次发布日期 | 2019 / 2 |
行业领域 | 零售、分销及餐馆 |
哲学 | Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy New York’s new IKEA campaign, “The Morningmorphosis” directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person. In this spot driven by humor and IKEA’s aesthetic, we meet one of those morning people, Sarah. |
媒体类别 | 电视 |
长度 | |
Audio Post | Sonic Union |
执行创意总监 | Vicki Azarian |
集团创意总监 | Della Mathew |
ACD, Art Director | Monica Apodaca |
ACD, Copywriter | Andrew Chisholm |
美术指导 | Grace Donahue |
文案 | Thatcher Jensen |
执行制片 | Jenna Gartland |
Producer | Josh Kornrich |
Production | O-Positive |
Director | Jessica Coulter |
EP | Ralph Laucella |
EP | Marc Grill |
Line Producer | Jason Reda |
DP | Maryse Alberti |
Editorial | Mackcut |
Editor | Erik Laroi |
Color | The Mill |
Colorist | Mikey Rossiter |
Mixer - Engineer | Mike Marinelli |
Music | Human Worldwide |