| 标题 | Both of You - Robert |
| 广告公司 | Amsterdam Worldwide Group |
| 广告战役 | Both of You |
| 广告主 | Sony / Intel |
| 品牌 | Intel® |
| 首次发布日期 | 2013 / 12 |
| 产品 | Intel® i5 |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 剧情简介 | Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides. Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be. |
| 哲学 | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales. With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
| 结果 | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | http://www.youtube.com/watch?v=eDZH30PkM08 |
| 后期制作 | Darlings Post |
| 音乐公司 | Audentity Music & Sound |
| 执行创意总监 | Richard Gorodecky |
| 美术指导 | Richard Gorodecky |
| 文案 | Richard Gorodecky |
| 美术指导 | Laurie Lacourt |
| 文案 | Chermine Assadian |
| 美术指导 | Fabian Hupfauf |
| 美术指导 | Daniel Peirón |
| 文案 | Karen Cardy |
| 制片 | Neil Henry |
| 制片 | Jan-Peter Wiersma |
| 客户总监 | Megan Wooding |
| 客户经理 | KaMing Kho |
| 战略企划总监 | Uli Kurtenbach |
| 制作公司 | Frontier Films |
| 导演 | Matthew Bissonnette |
| 摄影指导 | Kris Belchevski |
| 美术指导 | Patricia Christie |
| 执行制片 | Simon Dragland |
| 执行制片 | Rita Popielak |
| Producer Supervisor | Eric Kaskens |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Post Producer | Violeta Nikolova |
| Supervisor VFX | Chaja Koe |
| VFX artist | Randy Roeman |
| VFX artist | Roland van Mossel |
| 音乐作曲家 | Niels den Otter |
| 音乐作曲家 | Guido Maat |
| 音乐作曲家 | Rogier de Nijs |
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- 品牌:
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- 广告公司:
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- 广告公司:
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