标题 | Both of You - Marla |
广告公司 | Amsterdam Worldwide Group |
广告战役 | Both of You |
广告主 | Sony / Intel |
品牌 | Intel® |
首次发布日期 | 2013 / 12 |
行业领域 | 计算机、掌上电脑和计算器 |
剧情简介 | Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. |
哲学 | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
结果 | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
媒体类别 | Web Film |
长度 | |
更多信息 | http://www.youtube.com/watch?v=ZGzsaZ0gKgA |
后期制作 | Darlings Post |
音乐公司 | Audentity Music & Sound |
执行创意总监 | Richard Gorodecky |
美术指导 | Richard Gorodecky |
文案 | Richard Gorodecky |
美术指导 | Laurie Lacourt |
文案 | Chermine Assadian |
美术指导 | Fabian Hupfauf |
美术指导 | Daniel Peirón |
文案 | Karen Cardy |
制片 | Neil Henry |
制片 | Jan-Peter Wiersma |
客户总监 | Megan Wooding |
客户经理 | KaMing Kho |
战略企划总监 | Uli Kurtenbach |
制作公司 | Frontier Films |
导演 | Matthew Bissonnette |
摄影指导 | Kris Belchevski |
美术指导 | Patricia Christie |
执行制片 | Simon Dragland |
执行制片 | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
音乐作曲家 | Niels den Otter |
音乐作曲家 | Guido Maat |
音乐作曲家 | Rogier de Nijs |