标题 | The Glasses |
标题 (原始语言) | Les Lunettes |
广告公司 | DDB Paris |
广告战役 | Lupo VW |
广告主 | Volkswagen |
品牌 | Volkswagen |
首次发布日期 | 2001 / 10 |
产品 | Lupo |
行业领域 | 轿车 |
广告口号 | One of these Days, you'll be Sorry you didn't Pay the Right Price |
广告口号 (原始语言) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
剧情简介 | We can see a broken pair of glasses designed as a luxury one |
哲学 | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
问题 | How to solve the high price positioning of the car? |
媒体类别 | 杂志 |
市场 | 法国 |
创意总监 | Sylvain Guyomard |
联合创意总监 | Jocelyn Devaux |
文案 | Olivier Apers |
美术指导 | Hugues Pinguet |
摄影指导 | Diego Alborghetti |