Jocelyn Devaux
文案 at Altmann+Partners
Saint-Ouen, 法国
标题The Handbag
标题 (原始语言)Le Sac à Main
广告公司
广告战役 Lupo VW
广告主 Volkswagen
品牌 Volkswagen
首次发布日期 2001 / 10
产品 Lupo
行业领域 轿车
广告口号 One of these Days, you'll be Sorry you didn't Pay the Right Price
广告口号 (原始语言) Un jour ou l'autre, on regrette de ne pas avoir mis le prix
剧情简介 We can see a broken pen designed as a luxury one. And the result on a handbag.
哲学 First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price).
问题 How to solve the high price positioning of the car?
媒体类别 杂志
市场 法国
创意总监
联合创意总监
文案
美术指导
摄影指导

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