标题 | The Glasses |
标题 (原始语言) | Les Lunettes |
广告公司 |
DDB Paris
|
广告战役 |
Lupo VW
|
广告主 |
Volkswagen
|
品牌 |
Volkswagen
|
首次发布日期 |
2001 / 10
|
产品 |
Lupo
|
行业领域 | 轿车
|
广告口号 | One of these Days, you'll be Sorry you didn't Pay the Right Price |
广告口号 (原始语言) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
剧情简介 | We can see a broken pair of glasses designed as a luxury one |
哲学 | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
问题
| How to solve the high price positioning of the car? |
媒体类别 |
杂志
|
市场 | 法国 |
创意总监 |
Sylvain Guyomard
|
联合创意总监 |
Jocelyn Devaux
|
文案 |
Olivier Apers
|
美术指导 |
Hugues Pinguet
|
摄影指导 |
Diego Alborghetti
|