标题 | Password |
广告公司 | TBWA\Chiat\Day New York |
广告战役 | Unexpectedly Human |
广告主 | TD Bank, N.A. |
品牌 | TD Bank |
首次发布日期 | 2019 / 1 |
行业领域 | 银行、金融、法律和保险 |
哲学 | TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human. |
媒体类别 | 电视 |
长度 | |
Chief Marketing Officer (CMO) | Patrick McLean |
SVP, Brand, Channel, Community & Field Marketing Strategy | Arianna Lewko |
VP, Manager, Brand Strategy & Advertising | Jesse Sutow |
首席创意官 | Chris Beresford-Hill |
执行创意总监 | Amy Ferguson |
执行创意总监 | Julia Neumann |
文案 | Christopher Santaiti |
美术指导 | Marjorie Vardo |
文案 | Laura Vancil |
Assoc. Creative Director | Line Johnsen |
文案 | Mike Schneberg |
Creative Director | Jexy Holman |
Creative Director | Nuno Teixeira |
文案 | Patrick McCarthy |
Associate Copywriter | Jilly Ko |
Copywriter | Mike Schneberg |
Copywriter | Laura Vancil |
Designer | Mert Avadya |
Head of Production | John Doris |
执行制片 | Amanda Revere |
Producer | Steven Kreuch |
Assoc. Producer | Sarah Healy |
Business Manager | Stephanie Ambroise |
Traffic Manager | Torin Goodrich |
President | Nancy Reyes |
Group Account Director | Carrie Lipper |
Account Director | Rosalie Jones |
客户经理 | Lily Siff |
项目经理 | Lauren Smiley |
Group Planning Director | Matt Kuzelka |
Group Planning Director | Jonathan Deves |
Planner | Mike Obermeyer |
Planner | Ali Chastain |
Content Manager | Bodi Karson |
Social Marketing Manager | Sofiana Kohen |
制作公司 | Arts & Sciences |
Director | Matt Aselton |
执行制片 | Mal Ward |
执行制片 | Marc Marrie |
Producer | Zoe Odlum |
Edit | Mackcut |
剪辑师 | Ryan Steele |
执行制片 | Gina Pagano |
Producer | Margarita Mutuc |
Asst. Editor | Devon Flint |
Color | CO3 (New York) |
Colorist | Tim Massick |
Audio Mix | Plush |
音频工程师 | Rob Fielak |
音频工程师 | Michael Levesque |
Motion Graphics | Sarofsky |
Finishing | Method |
Music licensing | Silent Partners |
Music Track | “Rhythm is a Dancer” by SNAP! |