John Doris
Managing Director at HunkyDory Films,
Milano, 意大利
标题Sky Q Box 1
广告公司
广告战役 The Next Generation Box
广告主 Sky
品牌 Sky Q
首次发布日期 2016 / 10
行业领域 电视、广播节目与电视台、电台
哲学 Sky has launched a through-the-line campaign for its new Sky Q box.This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.Created by Brothers and Sisters, the campaign finds Idris Elba relaxing at home as he explains the benefits of Sky Q’s new state-of-the-art features – from recording more of the shows you love to taking your recordings out and about with you.In addition to the three 30” ads on TV, a suite of 10” videos have been created as part of a digital sequential targeting campaign.The print work showcases the kit, heroing the box itself and using content to bring each feature to life in the newly updated Sky user interface.Will Flack and Aaron Willmer were Creative Directors on the campaign. Andy Fowler was Executive Creative Director.The spots were directed by Sam Miller at Hunky Dory. Mediacom is handling media planning and buying. 
媒体类别 影视
长度
后期制作
Sound Design
制作公司
创意总监
执行创意总监
美术指导
文案
客户总监
广告公司制片
导演
执行制片
制片
剪辑师
摄影指导

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