标题 | Sky Q Box 1 |
广告公司 | Brothers and Sisters |
广告战役 | The Next Generation Box |
广告主 | Sky |
品牌 | Sky Q |
首次发布日期 | 2016 / 10 |
行业领域 | 电视、广播节目与电视台、电台 |
哲学 | Sky has launched a through-the-line campaign for its new Sky Q box.This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.Created by Brothers and Sisters, the campaign finds Idris Elba relaxing at home as he explains the benefits of Sky Q’s new state-of-the-art features – from recording more of the shows you love to taking your recordings out and about with you.In addition to the three 30” ads on TV, a suite of 10” videos have been created as part of a digital sequential targeting campaign.The print work showcases the kit, heroing the box itself and using content to bring each feature to life in the newly updated Sky user interface.Will Flack and Aaron Willmer were Creative Directors on the campaign. Andy Fowler was Executive Creative Director.The spots were directed by Sam Miller at Hunky Dory. Mediacom is handling media planning and buying. |
媒体类别 | 影视 |
长度 | |
后期制作 | Framestore |
Sound Design | 750mph |
制作公司 | HunkyDory Films |
创意总监 | Aaron Willmer |
执行创意总监 | Andy Fowler |
美术指导 | Olly Fernandez |
文案 | Rory Robinson |
客户总监 | Hannah White |
广告公司制片 | Bebe Kiffin |
导演 | Sam Miller |
执行制片 | John Doris |
制片 | Nick Papworth |
剪辑师 | Matt Felstead |
摄影指导 | Florian Hoffmeister |