Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, 美国
标题Say Moshi Moshi to Midori
广告公司
广告战役 Say Moshi Moshi to Midori
广告主 Beam Suntory
品牌 Midori
首次发布日期
行业领域 预调鸡尾酒
剧情简介 Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer.
The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. 
媒体类别 Ambient
长度
首席创意官
执行创意总监
创意总监
创意总监
美术指导
文案
Retoucher
Director of Design
设计师
设计师
制片
Print Producer
Head Of Planning
客户企划
Digital Strategist
客户主管
客户主管
Production Partner
Editing Partner

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