标题 | Rush Hour |
广告公司 | AMV BBDO |
广告战役 | BBC One Refreshment |
广告主 | BBC |
品牌 | BBC One |
首次发布日期 | 2002 / 5 |
行业领域 | 电视、广播节目与电视台、电台 |
广告口号 | The One |
剧情简介 | The ad opens on a young office worker. He strips off his shirt and tie before climbing out of the window. A death-defying roof top journey ensues as our hero makes this way home. Below we see the gridlocked rush hour traffic. Reaching home he turns on BBC One. |
哲学 | Extensive research diagnosed that the image of BBC One was out of joint with the reality of the programmes it carried. Viewers thought of the channel as safe, solid, well-made and traditional. In reality, BBC One is shocasing many of the most exciting, refreshing programmes on British television. We wanted them to retain BBC One's core values but present the channel in a new light as refreshing, bold and surprising. The creative idea was to dramatise the unmissable nature of BBC One's programming in a visually dramatic and breathtaking fashion. |
问题 | With the growth of new terrestrial, satelite and cable channels, BBC One was losing its share of the viewing audience. The task was once again to make BBC One the nation's favourite channel - the channel that viewers went to first. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
制作公司 | Gorgeous Enterprises |
创意总监 | Peter Souter |
美术指导 | David Sullivan |
文案 | Tom Ewart |
导演 | Tom Carty |
广告公司制片 | Edel Erickson |
剪辑师 | Jonnie Scarlett |
剪辑公司 | The Quarry |
制片 | Edel Erickson |
灯光主管/照明 | Peter Thwaites |
音乐作曲家 | Rip-Off Artist |
音效设计公司 | Peter Raeburn |
音效设计公司 | Tony Rapaccioli |
音效设计公司 | Jonnie Burn |
音效设计公司 | Parv Thind |
Account Handler | Katie Sutton |
Marketing Manager | Christine Madden |
制作公司 | BBC Broadcast |